Final Exam

I suppose it’s a good test

When you realize you had studied 

To the best of your ability,

But the studying made very little difference,

And you’re in a place of sink-or-swim.

And in the end, 

You don’t know if you sunk or swam.

Funnel Hacking Live 2019

The idea that I could pray for a business idea

Actually having a business idea—and then more than one!

The idea of a challenge funnel as a way to boost long-term retention

Hope that a funnel actually could work for my product

The idea that I can look forward to each day with enthusiasm and anticipation

Tiredness is a state of mind: choose energy instead!

Seeing how funnels can apply to Sonlight

Actually using Funnel Scripts!

The importance of Hook, Story, Offer

Realizing we have no offer at Sonlight!

The idea on how to create part of an offer, using blog posts for a new eBook

The impetus to take the One Funnel Away Challenge

How easy it can be to record video—don’t overthink it!

Being able to advise a friend, with true, actionable information!

A challenge to try to come up with a business idea a day 

Fill Your Funnel: to keep track of awesome quotes

Looking at ads can be fun!

People like to be sold! (It’s true!)

Potty

When I ask the brothers before we leave,

“Does anyone need to go potty?”

Abraham always takes exception.

“Mom! We’re young adults!

Don’t use that word, as if we’re three!

Say ‘bathroom’ instead.”

So I was pleased to inform him that

Not one, but two speakers

Used that word from the stage

At Funnel Hacking Live.

Entrepreneur

I fell asleep just after 1am.

Woke at 2:50 with a shockingly good idea.

And spent the rest of the night (minus one hour)

Resting in bed and 

Plugging away.

Happy energy!

Surprise

Phil came in and said,

“You look happy!

That’s good!”

I don’t normally feel

Unhappy.

But I did feel excited today.

Promise

Caleb woke me to tell me 

That FedEx had delivered

Three boxes of books,

A promise of 

Some stinkers

Some pleasure . . .

Maybe even some transformation. 

Anticipation

A speaker said:

When you have hope,

You greet each day with

Anticipation,

Like a child who can hardly sleep

The night before

Christmas.